When working with SEO, most people direct all their energy towards optimizing and linking content and completely ignore images. Most people assume that search engines like Google can see what an image is; that’s not completely true. All search engines are based on algorithms that understand zeros and ones. But for this perception to change, people need to be educated about image optimization techniques.
How do images help with SEO?
Images play a big role in SEO as they are an important part of the user experience. Think about it; no one would like a website that looked like a Word document, with nothing but text on a white background, you would think it isn’t trustworthy and would definitely not want to come back. But what does an ugly website have to do with SEO?
Search engines use algorithms that pay attention to metrics that reflect user behavior, like the bounce rates and the amount of time visitors spend on a web page. You can use that to your advantage by optimizing images to help with SEO.
How do I use images strategically?
When it comes to browsers, the most important thing is ranking. To get a good ranking, you need to ensure that the metadata and name of your image are relevant to the user searches.
Here are a few steps to help you optimize your images.
Choose the right image.
Not having any images on your website is a very bad idea. Your images should be relevant to your content, so you don’t end up disappointing your visitors. Using blurry or badly cropped images will make your website look unreliable and unprofessional.
Find the right quality-to-size ratio.
Yes, you want to use high-quality images to make your website look good, but you don’t want them to slow down your website. Your site speed is a huge SEO factor, and if visitors have to wait too long for your page to load, it counts as bad user experience.
Choosing the right image format
There are plenty of image formats like JPG, JPEG, PNG, etc. Each format is good for something and has its downsides; be sure to choose the one that best meets your needs.
JPG is the most widely used format that uses small file sizes, but the image quality isn’t that good. PNG is great for high-resolution images and supports text descriptions, but it requires large file sizes.
When it comes to dimensions, make sure it goes with the design of the website. It is also better that you opt for a responsive design so it can adapt to different devices as well.
Don’t give your image a random name, go for names that are descriptive, relevant, and contain target keywords. Your visitors will probably never see the name, but it is a good way to give search engines more information about what’s on your page.
Like the image name, this is something visitors can’t see, but search engine crawlers will. Be sure to use keywords here as well as this is another way of letting search engines know what your website is about.
Host images on your own website
Most people prefer to go with hosting from third-part websites as it saves them space. That isn’t a very good idea, if that website is overloaded, it may result in the images on your site to not load and make your website look bad.
Images are a great and simple way to optimize SEO and need a little extra time and effort. If used strategically, you can give your website an extra edge.
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