Case studies
Client stories, search growth and outcomes
Explore documented campaigns for EM EN Caffe, IPAL Clinic, JNS Education and The Dome, with reporting from SEMrush, Google Search Console and GA4. Additional anonymised examples use illustrative figures and are labelled separately.
Restaurant, hospitality & fine dining · Pakistan
Documented client study · May 2025 – October 2026
EM EN Caffe: building organic search and AI visibility for a new restaurant website
Starting with a new domain in F-6, Islamabad, EM EN Caffe grew from zero to 1.2K+ estimated monthly organic visits. All 10 keywords in the final tracking portfolio reached Google's top ten, while the website recorded 290+ bookings during the project.
0 → 1.2K+
Estimated monthly organic visits
10 / 10
Final tracked keywords in top 10
66.09%
GA4 organic session share
Healthcare, dermatology & aesthetics · Pakistan
Documented client study · December 2024 – March 2026
IPAL Clinic: 224.1% estimated organic traffic growth through strategic SEO
An existing Islamabad healthcare website grew from 1,080 to 3,500 estimated monthly organic visits. Improvements to existing treatment pages, search intent, E-E-A-T and technical SEO helped all 14 priority keywords reach Google's top six reported positions.
+224.1%
Estimated organic traffic growth
14 / 14
Tracked keywords in top 6
22,987
GA4 organic sessions
Education consultancy & study abroad · Pakistan / Middle East
Documented client study · October 2025 – May 2026
JNS Education: international SEO and AI growth across Pakistan and the Middle East
An eight-month international SEO programme across Pakistan, the UAE, Saudi Arabia, Qatar, Kuwait and Bahrain delivered 24 number-one rankings, 30.6% estimated organic traffic growth and 761 organic-search-attributed leads in the supplied GA4 report.
+30.6%
Estimated organic traffic growth
24
Number-one keyword rankings
761
Organic-search-attributed leads
Restaurant & hospitality · Pakistan
Documented client study · December 2025 – April 2026
The Dome: building organic and AI search visibility from scratch in five months
A new Islamabad restaurant website grew from zero to approximately 4,200 estimated monthly organic visits in five months. All 12 priority keywords reached the top five, Organic Search contributed 77.91% of sessions and the website recorded 860+ reservations.
0 → 4,200
Estimated monthly organic visits
12 / 12
Priority keywords in top 5
77.91%
GA4 organic session share
Real estate · Pakistan
Anonymised · Illustrative figures
Islamabad real estate developer: 4.1x organic enquiries in 9 months
A Blue Area developer was invisible for every high-intent 'property for sale in Islamabad' query. We rebuilt the site architecture around project and sector pages and ran a local SEO programme across three sales offices.
19 → 78
Organic enquiries / month
+286%
Non-brand organic clicks
4 → 61
Keywords in top 3
E-commerce / fashion · United Kingdom
Anonymised · Illustrative figures
UK fashion e-commerce: 312% organic revenue growth in 6 months
A mid-size UK retailer had 40,000 indexable filter URLs, cannibalised categories and a Shopping feed rejecting a third of its catalogue.
+312%
Organic revenue
2.4x → 5.1x
Blended ROAS
40,000 → 6,300
Indexed URLs
B2B SaaS · United States
Anonymised · Illustrative figures
US B2B SaaS: 118 top-10 keywords from a 40-article content programme
A workflow software company was publishing regularly but ranking for nothing commercial. We replaced volume-led blogging with intent-mapped clusters and comparison content.
6 → 118
Keywords in top 10
3 → 44
Organic demo requests / month
-41%
Cost per acquisition
Healthcare · United Arab Emirates
Anonymised · Illustrative figures
Dubai clinic group: AED 1.2m attributed to email and WhatsApp automation
Six clinics with 38,000 dormant patient records and no follow-up beyond manual phone calls.
AED 1.2m
Attributed revenue
4 hours → 40 seconds
First response time
31% → 12%
No-show rate
Fintech · Pakistan / GCC
Anonymised · Illustrative figures
Pakistani fintech app: cost per active user cut by 54%
Installs were cheap but activation was terrible: only 11% of installs completed KYC.
-54%
Cost per active user
11% → 29%
Install → KYC completion
+63%
Day-30 retention
Legal services · Pakistan
Anonymised · Illustrative figures
Lahore law firm: page-one for 'corporate lawyer Lahore' in 5 months
A boutique corporate firm relying entirely on referrals wanted inbound enquiries from Lahore and Karachi businesses.
1km → 9km
Map pack radius
2 → 27
Organic enquiries / month
11 → 96
Google reviews
Real estate consultancy · United Arab Emirates
Anonymised · Illustrative figures
Dubai property consultancy: 67% lower cost per qualified lead
A Dubai consultancy was generating a high volume of overseas enquiries, but sales teams were spending most of their time filtering out low-intent prospects.
-67%
Cost per qualified lead
9% → 24%
Lead-to-meeting rate
-58%
Wasted search spend
Healthcare technology · United States
Anonymised · Illustrative figures
US healthcare platform: 2.8x organic traffic after a technical rebuild
A healthcare software platform had strong expert content, but rendering issues and conflicting canonical tags prevented important pages from being indexed reliably.
+181%
Organic sessions
+143%
Valid indexed pages
-92%
Crawl errors
Education · Pakistan
Anonymised · Illustrative figures
Pakistani education brand: enrolment leads increased 3.6x with Meta Ads
A multi-campus education provider needed to increase admissions without overwhelming counsellors with duplicate and out-of-area enquiries.
+261%
Qualified leads
-46%
Cost per appointment
3 hours → 2 minutes
Response time
Home services · United Kingdom
Anonymised · Illustrative figures
UK home services group: review volume tripled across 12 locations
A regional home services group had excellent customer satisfaction but inconsistent ratings and unanswered reviews across twelve local profiles.
184 → 562
New reviews / quarter
3.9 → 4.6
Average rating
12 days → 18 hours
Review response time
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