Incorporating SEO and branding is a meticulous process. SEO is all about keywords, phrases, and their placement, branding, on the other hand, is all about culture and loyalty. You can’t get rid of either, as it will hurt your marketing and strategic goals.
So how do you go about incorporating both successfully? Before you get started on that, understand that SEO is not a science, but a series of guidelines. So the general practice that satisfies both sides of the equation is, you focus on the keywords and phrases at the beginning and then add company branding over time. Why can’t you just use both from the start? When you start your business, people won’t know your name, but they will definitely be looking for the products and services you offer. So you want to use keywords and phrases about your products and services rather than your name. Once you have loyalty and credibility, that’s when branding becomes essential. At this point, you can use branding to instill trust in your company.
If people look for your brand by searching the name of the company, optimizing it may actually be irrelevant.
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