This question has been asked over and over by many website owners. When it comes to SEO, there are a lot of techniques and methods you can use to stay ahead in the competition, from reducing bounce rate to using keywords, the list goes on. Inbound linking has been popular, websites have jumped to top spots using it, but does it do more harm than good?
What Are Inbound Links?
Inbound links or backlinks are links from other website domains that point to your website. They’re basically links coming from another site to yours. They play a huge part in search engine optimization and help your website rank higher.
What’s the big deal about inbound links?
They bring potential customers to your website
They boost the number of visitors to your website
They help improve your website’s ranking
They increase your popularity
Can Inbound Links Hurt Your Ranking?
It is still a mystery how search engines like Google calculate page rank even though we do know some things. So it is still uncertain if inbound links harm your website. Many recent studies suggest that inbound links from bad or unreputable websites and forums, private blog networks, and low-quality directories may be causing you harm.
Inbound linking is hard work, and many website owners resort to spamming blog comment sections, something that is of no use in SEO. Multiple low-quality, spammy links will do nothing to improve your ranking and may get you penalized.
Good inbound links come from authoritative websites and use natural anchor text. What was anchor text again? Anchor text is clickable words that link one page to another. Natural anchor text means that you are not randomly hyperlinking keywords.
What are the best practices for inbound links?
Here are a few tips to help your website make the most of SEO.
Make sure you maintain excellent blog content. This will allow people to want to link to it and thus organically generate inbound links.
Create case studies about your clients. This a great way to get them linking to your website. To make this work, you need to make your clients look good, so make sure you choose customers who are aware of your products and services and are satisfied with your results.
Create free tools and sharable templates. This is a great way to get people to link to your website. Opt for tools and templates that will make your audience’s job easier.
Do something funny. In today’s world, funny things spread like wildfire. You can create humorous content that is linkable, just be sure to do some research on how your audience will respond, you don’t want to go about offending anyone.
Don’t stuff keywords. Just because there are a lot of keywords doesn’t mean that you have to use all of them. Adding too many keywords will get your content labeled as spam, and all your hard work will go to waste.
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